Just a few days ago Facebook Watch was launched globally. The premise behind this new service is to have a focus on allowing users watching videos to interact more with others as well as with content producers directly. Another reason Facebook launched this service is to compete more directly with the likes of Google(YouTube), Amazon(Twitch), along with Netflix.
Currently around 50 million people per month in the U.S. watch videos for at least one minute in Facebook Watch. The total time users spend on Facebook Watch increased 14 times since January 2018.
Facebook Watch has an interesting feature called “Watch Party”. It is a tool that allows users to coordinate and organize themselves to watch a specific show together. This is perfect for groups of friends looking to watch the latest episode of Power, Suits, or other popular programming.
What is in it for content creators? For one, revenue! Facebook has an Ad Break feature that assists in creators generating revenue for their content. A feature called “Creator Studio” provides specific metrics to help content creators to learn about how their videos are performing with Facebook users.
We believe that Facebook Watch has the potential to shift the medium where users view TV shows and other content. Our prediction is that this feature will further increase the amount of time per day that users engage on the Facebook platform across multiple devices.